The DIY, or "Do It Yourself", concept is a familiar idea to bands. The concept, as the name implies, simply means the band does their own promotion. This may include releasing music on their own record label, creating their own album covers, setting up shows with clubs, selling their merchandise, and just about anything else that gets the band name and their music out into the world.
The DIY concept goes back decades. Blues and Jazz artists participated in DIY projects whenever they played street corners slowly gathering a fan base. Country artists have done it when they played dive Honky Tonks.
Though a necessity for bands, DIY projects do not always come out with the greatest quality for various reasons. Digital Summer, however, has changed all that when they released their video for "Rescue Me."